About Us
GRASSROOT ENTERPRISES with its brand Mi & RA has been born as a brand of baby products with exceptional quality and style. We believe our grandmothers understood and practiced several traditions that were important for the overall development and well-being of the growing child, and thus we are committed to producing products that blend that unique Indian heritage and those traditional best practices with the latest technology.
Grassroot Enterprises is founded by women entrepreneurs from varied backgrounds. The Founder Mrs. Nidhi is educated in Law and Business from London, with expertise in Import and Export trade. Nidhi’s passion lies in fashion and children clothing.
About Muslin
Renowned for its lightweight softness and breathability, muslin is nature’s gift to delicate skin. Perfectly suited for babies, it ensures comfort, care, and timeless versatility.
VISION
Grassroot Enterprises stems from a vision of and for India its products originate from various parts of the country. Nidhi’s global education and expertise in trade and marketing make her the ideal representative of products Made in India across the Globe. The roles she plays in life have culminated into creating the trading house Grassroot Enterprises. Dealing with variety of products ranging from antique artifact's, muslin apparel and accessories, made in India toys and more; her acumen for trade is astounding..
MISSION
Grassroot Enterprises is commited to stick to their roots with products that represent the culture and essence of our motherland-India. With a conviction to offer products that are sustainable and represent tradition and culture. Sustainable, planet friendly, organic and homogeneous products make Grassroot Enterprises a center point for life-friendly products.
We are creating and promoting beautiful, versatile baby apparel and accessories made from one of the finest cotton thread weaves called Muslin, also popularly called mulmul in India.
It is a specialty fabric that is light, breathable and sustainable which makes it unique and this fabric remains the most preferred clothing by a family for their new born. It’s plain-woven cotton fabric. Its properties make it an incredibly versatile fabric along with being lightweight, it is highly absorbent and dries quickly. One of the best qualities is that it is highly durable and easy to wash and can hold multiple washes along with frequent wear. Muslin is best suited for new born and toddlers as it is three times softer than cotton, natural & ultra-soft fibre and helps keep itchiness and irritability on skin at bay, helping the sleep cycle.Get in Touch With Us..
